ImagingExecutives

“Generative Business Intelligence” for the imaging business

September 20, 2023

The B2B conference ImagingExecutives@PHOTOPIA took place for the third time in 2023 as part of PHOTOPIA Hamburg. In the Chicago ballroom at the Hamburg exhibition center, top executives of hardware and software suppliers, imaging and printig service providers, retail companies and distributors met to discuss new business concepts for the photo and imaging industry. The topics were also relevant for anyone whose business involves the creation, editing, marketing, or delivery of visual content.

On September 20th, the day before PHOTOPIA Hamburg, industry leaders as well as independent experts presented a top-class programme under the headline “Generative Business Intelligence”. As in the previous years, the event was organized by the imaging trade medium imaging+foto-contact and its sister publications.

This year's motto “Generative Business Intelligence” picked up on a buzz word that is on everyone's lips after ChatGPT made the creation of text with Generative Artificial Intelligence (AI) a major media topic. In fact, realistic-looking photos and even videos can also be created with Generative AI. The B2B conference ImagingExecutives@PHOTOPIA 2023 was about the consequences of these and other current developments for the imaging business.

Because the future of the industry can only be secured by intelligent products and services that provide good answers to customer needs and create value, Generative AI is an important, but not the only technology to create, edit and process, print visual content und to communicate with imagery. While AI is already embedded in capture devices, software solutions, printing methods and image communication processes, any of these technologies is only viable in the imaging market if it is able to create value and profit. That's why intelligent new business concepts and marketing ideas were the topic of the ImagingExecutives@PHOTOPIA 2023 conference on September 20, 2023.

After the conference programme, which will last from around 9:00 a.m. to 5:30 p.m. on September 20, 2023, a networking reception offered the participants great networking opportunities in an informal setting over drinks and hors d'oeuvres until around 7:00 p.m.

ImagingExecutives@PHOTOPIA was supported by PIV (German Photographic  Industry Association) and sponsored by leading imaging companies. The event was also endorsed by Ringfoto, Europe’s photo and  imaging buying group, as official retailing partner.