Festival of Imaging

... is a one of a kind happening that brings alive the fascination of photography and videography through a collective playful experience. The four-day live event offers magical spaces to try out new creative ideas and equipment and supports the concept of sharing – from expert know-how on site to extensive content available online on the community platform.

A paradise

... for photo and video fans as well as all the smartphone users who strive for better pictures. And of course an ideal location for established and up-and-coming players of the imaging industry to show their products here.

Be there

... and show what modern imaging technology makes possible today!

Thomas Hoepker und Muhammad Ali

I am particularly pleased that photography has found a great home in my adopted and favorite city of Hamburg with PHOTOPIA.

Thomas Hoepker

Exhibition Marathon

Wir geben Hamburg Perspektive.


With the right settings and the right perspective, photography can produce impressive images. But the word "perspective" also denotes a scenario of hope, a vantage point towards a time after the lockdown. Interlinking these two meanings of the word is the subject of the photographic art project "Wir geben Hamburg Perspektive” ('We lend perspective to Hamburg'). This exceptional show will be the launch pad for a six-month photo and art exhibition marathon in the public space initiated by PHOTOPIA Hamburg, which will celebrate its debut from 23 to 26 September under the banner of “Share Your Vision” on the Hamburg Messe exhibition campus and at various locations throughout the city.


Jürgen Meister

PHOTOPIA Hamburg offers exciting new formats in the imaging market. for Us, of course, PHOTOPIA Hamburg's growth impulses for this market is another strong argument to be there.

Jürgen Meister,
Managing Director of The BFF – The Professional Association of Freelance Photographers and Film Creators

Much more than a trade show. A real occasion.

Inspiration occurs when we experience something special and share it with others. At events that actively involve people – offline and online. For this reason, PHOTOPIA Hamburg is an exciting system of three interwoven concept elements. PHOTOPIA Summit, PHOTOPIA City and PHOTOPIA 365 create a new form of industry platform. A unique system of inspiration for users – from smartphone owners to imaging pros. And a business platform for established players and newcomers not just from Europe, but all over the world.


Four days live. 365 days online.

PHOTOPIA Hamburg will become the destination for inspiration and interdisciplinary discourse at both a B2C and B2B level. Not just four days a year, but on an ongoing basis. With the motto "Share your vision", the industry is looking to a future in which smart imaging solutions will enrich the lives of more and more people.


This new event format impresses with an innovative and promising concept. We will support PHOTOPIA Hamburg with all our strength and actively shape it.

Kai Hillebrandt,
Chairman of the Board, Photoindustrie-Verband e.V.

The innovative PHOTOPIA Hamburg concept is thoroughly convincing. We at Leica believe that this new festival provides the ideal combination of user experience, photo culture, and retail.

Falk Friedrich,
Managing Director, Leica Camera Deutschland


The first-ever PHOTOPIA Hamburg

... will take place at the Hamburg exhibition complex from 23 to 26 September 2021, accompanied by a Festival held throughout the city. It will be an annual event. PHOTOPIA will attract exhibitors from the entire world of imaging, showcasing products and services related to photo and video recording, editing and processing, storage, displaying and sharing, including software and technology companies and many start-ups. It is open to all photography and filming professionals and enthusiasts. Apart from dealers, professional photographers, semiprofessionals, hobby photographers and photography enthusiasts, the target audience expressly includes smart phone owners who like to use their devices for recording, editing and sharing photos and videos. Exhibitors will be able to register from the beginning of September 2020. Apart from PHOTOPIA Hamburg, HMC has been hosting the highly successful FOTOHAVEN HAMBURG for the past three years, which is part of the oohh! FreizeitWelten trade fair. Open to the general public, it has since become a major meeting place for northern Germany’s photo community. It mainly focuses on travel and outdoor photography and is geared towards ambitious and aspiring hobby photographers.