Festival of Imaging

... is a one of a kind happening that brings alive the fascination of photography and videography through a collective playful experience. The four-day live event offers magical spaces to try out new creative ideas and equipment and supports the concept of sharing – from expert know-how on site to extensive content available online on the community platform.

A paradise

... for photo and video fans as well as all the smartphone users who strive for better pictures. And of course an ideal location for established and up-and-coming players of the imaging industry to show their products here.

This year with us as exhibitors (excerpt):

Portrait Box

[...] We have certainly experienced historical events here and want to make PHOTOPIA the central anchor point for professional photographers and anyone interested in imaging. [...]


[...] We truly enjoyed being part of this debut, presenting our latest products and innovative technologies on site, and sharing views and experiences with many artists as well as photo and video enthusiasts. We are looking forward to 2022!

Business Head Digital Imaging Sony Deutschland

Trends & Topics

News from the industry. News from PHOTOPIA.

The charm of blue images

The ancient photographic technique of cyanotype allows creative amateurs and professionals to experience "blue wonders". It conjures up the shadows of time on paper without much work in the sunlight.

Sports photography - More than just shooting

What makes a good sports photographer?

When people think of sports photography, they usually first have images of the most popular professional sports in mind: soccer, Formula 1, track and field. But the field for sports photographers is far wider and more exciting with sports like swimming, water…

Vlogging: How to become a YouTube star

Vlogging? Is this a new variation on jogging? Not at all! The term refers to the regular distribution of videos with personal content via YouTube and similar web channels. The number of people who post and retrieve contributions there today is rising unceasingly. But how do you become successful and…

DroneZone - PHOTOPIA's drone paradise

Ready for take-off? This is where pilots' dreams come true: the high-flyers of the film and photo scene will be landing in PHOTOPIA's huge FlyZone from October 13 to 16. Photographers and filmmakers will get the material for action-packed aerial shots here. The Hamburg imaging festival will feature…

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Exclusive interview with Karin Rehn-Kaufmann

Curator, Art Director, Chief Representative of all Leica Galleries and jury member of the international Leica Oskar Barnack Award: A native of Freiburg, Germany, Karin Rehn-Kaufmann is one of the defining figures of the many cultural activities of Wetzlar-based camera manufacturer Leica. On October…

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The first-ever PHOTOPIA Hamburg

... will take place at the Hamburg exhibition complex from 23 to 26 September 2021, accompanied by a Festival held throughout the city. It will be an annual event. PHOTOPIA will attract exhibitors from the entire world of imaging, showcasing products and services related to photo and video recording, editing and processing, storage, displaying and sharing, including software and technology companies and many start-ups. It is open to all photography and filming professionals and enthusiasts. Apart from dealers, professional photographers, semiprofessionals, hobby photographers and photography enthusiasts, the target audience expressly includes smart phone owners who like to use their devices for recording, editing and sharing photos and videos. Exhibitors will be able to register from the beginning of September 2020. Apart from PHOTOPIA Hamburg, HMC has been hosting the highly successful FOTOHAVEN HAMBURG for the past three years, which is part of the oohh! FreizeitWelten trade fair. Open to the general public, it has since become a major meeting place for northern Germany’s photo community. It mainly focuses on travel and outdoor photography and is geared towards ambitious and aspiring hobby photographers.

Media partners

ProfiFoto - Magazin für Fotokultur und -technik
Foto-Vidèo Actualidad
FOTO Objektiv