One Vision. Three Elements.

Inspiration occurs when we experience something special and share it with others. At events that actively involve people – offline and online. For this reason, PHOTOPIA Hamburg is an exciting system of three interwoven concept elements. PHOTOPIA Summit, PHOTOPIA City and PHOTOPIA 365 create a new form of industry platform. A unique system of inspiration for users – from smartphone owners to imaging pros. And a business platform for established players and newcomers not just from Europe, but all over the world.


Four days live. 365 days online.

PHOTOPIA Hamburg will become the destination for inspiration and interdisciplinary discourse at both a B2C and B2B level. Not just four days a year, but on an ongoing basis. With the motto "Share your vision", the industry is looking to a future in which smart imaging solutions will enrich the lives of more and more people.


Growth requires new target groups.

We address them.

PHOTOPIA Hamburg draws the attention of a broad audience. With the PHOTOPIA Vision Space at the Summit, as well as countless special events at the Festival, you reach an enormous group of young smartphone users, in addition to hobby photographers, pros, artists, gallery owners and curators.

  • 40

    Professional visitors

  • 60

    Private visitors

91 %

of the exhibitors will recommend PHOTOPIA to others.

Ø age: 39 years

  • 79 %of exhibitors rate the quality of visitors as very good

  • 92 %of the exhibitors say: PHOTOPIA is to become THE event of the industry

average spending of PHOTOPIA visitors on photography and videography per year

  • 4,256 € Visitors overall

  • 5,463 € Professional visitors

B2B Target Groups

  • Decision makers in the imaging, tech and mobile sectors (established and start-ups)
  • Retailers
  • Production studios
  • Professional photographers (established and newcomers)
  • Professional associations, societies, agencies, publishers
  • Social media professionals (YouTubers, vloggers, Instagrammers)
  • Artists and creatives

The PHOTOPIA Summit and Festival offer the imaging community countless meeting points and formats for information and discourse. The perfect opportunity for multipliers to maintain contact with colleagues and members.

B2C Target Groups

  • Semi-pros, photo enthusiasts and gear freaks
  • Hobby photographers and beginners
  • Smartphone photographers
  • Photographic-culture enthusiasts

PHOTOPIA Vision Space and PHOTOPIA Festival offer users inspiring surroundings and diverse experience formats to test new products. Enthusiasm for better experiences and higher-performance editing and storage solutions will drive people's interest in upgrading their own equipment. Starting with the beginner-level target group of smartphone photographers, PHOTOPIA Hamburg motivates each visitor to move to the next level.

A city made of 350 containers.

PHOTOPIA Hamburg transformed trade fair halls into metropolises.

The hall concept, designed by set designerJens Weber, is a completely new trade fair experience and sets Hamburg as a gateway to the world and port metropolis a monument made of 350 containers.

Wide visual axes and long street lines with spectacular photo motifs at the ends, park-like green spaces and two large stages for national and international photographers and influencers - the PHOTOPIA Summit offers an equally innovative and attractive setting for the new festival of the imaging community.

A fascinating installation is created on 20,000 square metres that plays with perspectives, shapes and figures. It is the exhibitors and visitors who bring this "city within the city" to life and make it an active part of the festival.

Exhibition areas

We celebrate imaging! And that in clearly structured and clear subject areas. From capturing to editing & processing, storage, display & sharing to the Special Summit Areas.

  • Cameras
  • Lenses and filters
  • Smartphones and accessories
  • Drones / multicopters
  • Photo and camera accessories
  • Studio equipment
  • Lighting and lighting technology
  • Film and video technology (moving image)
  • (3D) Scanners and printers
  • Components and semi-finished products
  • Additional range
  • Other
  • Computational Photography (digital image capturing and processing technology)
  • Image editing software
  • Artificial intelligence
  • Apps for photo, image and video processing
  • Image recognition software
  • Composing
  • Imaging and publishing systems
  • Other
  • Hard- and software solutions
  • Cloud solutions
  • Content management systems
  • Films
  • Other
  • New tech, social media and apps
  • Projectors
  • Displays / monitors
  • AR / VR
  • Digital signage
  • Printing, hardware and consumables
  • Photo products
  • Software
  • Photofinishing
  • Home electronics
  • Other
  • Training, workshops and events
  • Travel/photo tours
  • Services
  • Catering/food service
  • Publishers, associations and other institutions
  • Dealer
  • Start-ups
  • Art/artists
  • Other

And this is what the exhibitors say about PHOTOPIA HAMBURG

"PHOTOPIA is an inspiring event format for us with a mix of product and service innovations, hands-on opportunity and expert insights! A sympathetic festival, where we can bring closer with Voigtländer not only the pure brand and product presentation, but also the diverse handling of our lenses. We are very happy to be part of it for the first time this year."

Ringfoto Group

"Two years after the Olympus spin-off, we have established ourselves as a young, agile and emerging "OM System" brand in the outdoor photography sector and are thrilled to be an exhibitor at Photopia this year! Together with our users, photographers, dealers, competitors and the Photopia organization, we want to help make this already exceptional event even better and offer all visitors a very special, unforgettable experience of all facets of photography."

Vice President Sales & Product Management EMEA, USA & Canada
OM Digital Solutions Ltd.

"Already with its second edition, PHOTOPIA has established itself as the central, new imaging event in Germany. The recipe for success behind it: a successful mix of community festival, keynotes, exhibitions and conferences, which has made it a 'jour fixe' for users, trade, press and manufacturers in no time at all."


"We were very satisfied with the concept of PHOTOPIA. Compared to the previous year, PHOTOPIA has once again really grown. We were able to inspire the visitors with our stand concept. We were very satisfied with the number of visitors before the final day. This also applies to the number of trade visitors and trade representatives. We hope this will continue increasingly in this direction, so that PHOTOPIA will develop into an important B2B platform."

Managing Director

"Courageous. Moving. Fascinating. PHOTOPIA is an experience park of photography. First Class."

Director of Communication, DJI

"As a long-time player in the photography and imaging industry, it was a significant decision for us at NOVOFLEX to participate as an exhibitor at Photopia in Hamburg in September. This show offers us a unique opportunity to further strengthen our brand and present our products to a wider audience."

Authorized signatory NOVOFLEX Präzisionstechnik GmbH

"The Corona pandemic has hit all sectors of society hard. The restrictions were and are being felt particularly clearly in the event and trade fair industry. It is therefore all the more gratifying that Messe Hamburg has invested a great deal of commitment and creativity in a new market event that actively draws attention to the subject of photography and videography and promotes enjoyment of the image experience. PHOTOPIA Hamburg has successfully shown how important such community events are for our industry in order to ensure the exchange between manufacturers, specialized trade, media and above all the personal contact to the end customer. We are pleased that we were able to actively contribute to this as a partner of Messe Hamburg. "


"PHOTOPIA was a great success for us this year because we were able to meet our valued users, press representatives, professional photographers, trade partners as well as associations and industry representatives. The event in general offers people interested in photography space to try out new creative ideas and creates multiple opportunities for exchange - from expert know-how live to community platforms online - hybrid and modern."

CEO Leica Camera Germany

"The positive reactions of the participants confirmed to us that the industry appreciates a platform for exchanging ideas and networking."

Publisher of the trade media imaging+foto-contact, and INTERNATIONAL CONTACT.

"We are pleased to announce that our company will participate Photopia in person. This will be a great opportunity for us to showcase our latest products. We will be demonstrating our cutting-edge technology and innovation, while providing premier products. Our team will be on hand to assist and advise customers on all aspects of our products. We are excited to deepen our relationships with existing clients and demonstrate our business model and innovation capabilities to potential new customers. We believe this will be a valuable experience that will lead to long-term business opportunities."

Katrina Zhuo
Marketing Manager
GODOX Photo Equipment Co.,Ltd.

"From reportage to people to commercial photography, the Creative Content Conference at PHOTOPIA Hamburg 2022 attracted professional photographers over three days. There was a really good mood and great atmosphere on all conference days."


"I am absolutely delighted that Hamburg will be enriched by a contemporary photo trade fair after the Photokina in Cologne no longer exists. The photogenic Elbe metropolis and media city is just the right location for a photo event with new ideas, exhibitions, photowalks and workshops."

Sven Steman
Managing Director, IPS. Fotohandel

A photo fair that is interesting for everyone. Traders, users, and exhibitors will find a wide range of offerings from the imaging industry over the course of 3 days. The mix of visitors surprised us, even international contacts were established. The accompanying activities helped lighten up the fair. We hope that Photopia, a fixed trade date, will also become important for our international customers. Additionally, we aim to inspire new target audiences for teleoptics and analog photography.

Matthias Rehberg
anton KUNZE

Facts & Figures

All the facts in a nutshell for you.

Do you have any questions? Feel free to contact us!

Mareike Kitsch

Sales Manager

Mareike Kitsch

Petra Drywa

Sales Manager