We celebrate imaging! And that in clearly structured and clear subject areas. From recording to editing and processing, storage, display and sharing to the Special Summit Areas.


  • Cameras
  • Lenses and filters
  • Smartphones and accessories
  • Drones / multicopters
  • Photo and camera accessories
  • Studio equipment
  • Lighting and lighting technology
  • Film and video technology (moving image)
  • (3D) Scanners and printers
  • Components and semi-finished products
  • Additional range
  • Other

Editing & processing

  • Computational Photography (digital image capturing and processing technology)
  • Image editing software
  • Artificial intelligence
  • Apps for photo, image and video processing
  • Image recognition software
  • Composing
  • Imaging and publishing systems
  • Other


  • Hard- and software solutions
  • Cloud solutions
  • Content management systems
  • Films
  • Other

Display & Sharing

  • New tech, social media and apps
  • Projectors
  • Displays / monitors
  • AR / VR
  • Digital signage
  • Printing, hardware and consumables
  • Photo products
  • Software
  • Photofinishing
  • Home electronics
  • Other


  • Training, workshops and events
  • Travel
  • Services
  • Gastronomy
  • Publishers and associations / institutions
  • Other

Special Areas

Special Areas

© Evgeny Tchebotarev

Vision Space

A special light and sound experience will be created for you in this closed area. The perfect shot for your own photo experiment. #shareyourvision!


An area of 800 sqm offers you everything around virtual and augmented reality. With unique events and visual highlights.

Together with our strong partners, we want to drive forward the topic of virtual and augmented reality. Take a look and benefit from our partner network. So far, the University of Applied Sciences Hamburg and next.Reality Hamburg are participating. You will find more partners here soon!

© Rakicevic Nenad


The hottest hot shots of the imaging industry get together in this newcomer area. Let yourself be inspired by exciting innovations on an area of 200 sqm and discover the latest trends in the field of photography and videography!

© Adrianna Calvo

Education Zone

Looking for new input? Then meet the most famous colleges and universities at our Education Zone. Here you'll learn about photography, videography and media, and we'll show you where you can get further education in this field.

Hidden Galeries

Art at every corner. Discover the hidden exhibitions on our exhibition grounds.

© Omar Houchaimi

Partner Festival Scene

The most important festivals of the German imaging scene and their makers meet in this area.

© Garrett Morrow

Nature Chill Out

So much program also needs breaks. Take a break in our Chill Out Lounges, which are spread across the exhibition grounds.