Inspire your target audience with new brand experiences. Countless special events around the site carry the allure of imaging into the city. As Germany’s photography capital, Hamburg offers outstanding opportunities to involve new target groups – both indoors and outdoors.

With various user experience formats, PHOTOPIA City is aimed primarily at beginners and the large group of young smartphone users. Workshops and photo walks playfully introduce modern imaging technologies and create enthusiasm for higher-performance equipment. Galleries, exhibitions and parallel events like the Reeperbahn Festival (Europe’s largest club festival) provide the opportunity to appear and interact with new target groups in an enthralling setting. Event cooperation and sponsorship offer you additional opportunities to extend your client base.