On an area of 600m² everything revolves around virtual and augmented reality! With unique events and visual highlights we present the latest trends in the photo scene.


Virtual Experience at PHOTOPIA XR


You will find the XRchitecture at our PHOTOPIA XR area in hall A1. It is not only a real eye-catcher, but also a technical highlight: here you can immerse yourself in the 3D trade fair world by means of VR glasses. In addition, the highlight topics of PHOTOPIA from the real world - namely drone, analog & wedding photography and vlogging - will be linked to the virtual world by means of the cross reality platform XRevent, thus creating unique experiences. 

About our partners & contributors



XRchitecture is a project of the Hamburg University of Applied Sciences that has been continuously developed in cooperation with the Academy Fashion & Design Hamburg since March 2020. A core team of students and teachers from the degree programmes Digital Reality, Media Technology, Media Informatics, Medialerraum and Time-Dependent Media/Sound-Vision worked on different sub-areas from a built sculpture to AR applications to VR and XR platforms in the past semesters.


XRevent was also created as part of a project at HAW and is the answer to the closure of the night and event culture due to the pandemic. 

Projectmanagement, Kuration: Dipl. Des. Anke von der Heide
VR-Event technology Editor: Tom Milter
Streaming: Thorbjörn Ruppel
Application Development: Dr. Patrick Tobias Fischer, Nikolai Reinke
3D Modelling & Animation: Ilya Landshut
Sculpture Design & Implementation: Maximilian Barg
Jörg Peter, Lukas Runge

HAW Hamburg


The Hamburg University of Applied Sciences (HAW Hamburg) is the largest, practice-oriented university in the north and has four faculties: Technology & Information, Life Sciences, Design, Media & Information and Business & Social Affairs.

The Research and Transfer Centre Digital Reality (FTZ Digital Reality) of the Faculty of Design, Media & Information at HAW Hamburg not only drives research in the field of VR/AR/XR, but also demonstrates and lives the new Digital Reality and develops it further.

Invisible Worlds


A team of 6 master's students of the HAW-Hamburg (Master of Time-based Media Sound/Vision & Master of Digital Reality) worked on the project in the summer semester of 2021.

Supervision: Prof. Dr.-Ing. Roland Greule, Dipl. Des. Anke von der Heide
Application Development: Nikolai Reinke, Adrian Schroeder
3D Modelling & Animation: Ilya Landshut
Sound: David Stolz & Leon Sudahl
Concept & Graphic Design: Leila Alavitabar