On an area of 600m² everything revolves around virtual and augmented reality! With unique events and visual highlights we present the latest trends in the photo scene.


Experience the works of our patron Ellen von Unwerth and the renowned photographer Tine Acke not only live but also virtually! In our virtual Experience Area you can dive into a virtual 3D exhibition area and view the exhibitions Larger than Life and Stärker als die Zeit.

Open Call

Bring your art to life and play with an extra layer.

Virtual Experience at PHOTOPIA XR


You will find the XRchitecture at our PHOTOPIA XR area in hall A1. It is not only a real eye-catcher, but also a technical highlight: immerse yourself in the 3D exhibition area with VR glasses and watch the PHOTOPIA lectures in a live stream. With the help of the cross-reality event platform XRevent, virtual and real events are linked for multiusers. Conferences, exhibitions, concerts, light and video mapping installations can be experienced simultaneously in both the real and virtual worlds.

Invisible Worlds

The AR sculpture "Invisible Worlds" combines familiar incidents and fictional elements with the charm of AR and offers participants the opportunity to experience playful short stories. At first glance, you are confronted with simple cubes arranged one above the other - do you dare to scan the QR code and enter the hidden worlds?

About our partners & contributors

HAW Hamburg


The Hamburg University of Applied Sciences (HAW Hamburg) is the largest, practice-oriented university in the north and has four faculties: Technology & Information, Life Sciences, Design, Media & Information and Business & Social Affairs.

The Research and Transfer Centre Digital Reality (FTZ Digital Reality) of the Faculty of Design, Media & Information at HAW Hamburg not only drives research in the field of VR/AR/XR, but also demonstrates and lives the new Digital Reality and develops it further.



XRchitecture is a project of the Hamburg University of Applied Sciences that has been continuously developed in cooperation with the Academy Fashion & Design Hamburg since March 2020. A core team of students and teachers from the degree programmes Digital Reality, Media Technology, Media Informatics, Medialerraum and Time-Dependent Media/Sound-Vision worked on different sub-areas from a built sculpture to AR applications to VR and XR platforms in the past semesters.


XRevent was also created as part of a project at HAW and is the answer to the closure of the night and event culture due to the pandemic. 

Projectmanagement, Kuration: Dipl. Des. Anke von der Heide
VR-Event technology Editor: Tom Milter
Streaming: Thorbjörn Ruppel
Application Development: Dr. Patrick Tobias Fischer, Nikolai Reinke
3D Modelling & Animation: Ilya Landshut
Sculpture Design & Implementation: Maximilian Barg
Jörg Peter, Lukas Runge

Invisible Worlds


A team of 6 master's students of the HAW-Hamburg (Master of Time-based Media Sound/Vision & Master of Digital Reality) worked on the project in the summer semester of 2021.

Supervision: Prof. Dr.-Ing. Roland Greule, Dipl. Des. Anke von der Heide
Application Development: Nikolai Reinke, Adrian Schroeder
3D Modelling & Animation: Ilya Landshut
Sound: David Stolz & Leon Sudahl
Concept & Graphic Design: Leila Alavitabar