Colorful, futuristic and "Instagrammable"
The eye-catching hall concept in industrial design guarantees a completely new trade show experience. With an installation of 350 shipping containers, the makers of PHOTOPIA will then transform the exhibition halls into a futuristic metropolis with spectacular photo motifs on an area of 20,000 square meters. The annual patrons or patronesses of PHOTOPIA, such as the fashion photographer Ellen von Unwerth or the British star photographer Rankin, have a decisive influence on the staging with their large-format, colorful works.
Impulse generator and business platform for the industry
The Expo is an important business meeting place and thus the heart of the festival. This is where newcomers meet global players and together take a look at the future of an industry that inspires millions of users around the world. This includes companies from the fields of image and video capture, editing and processing, storage, display and sharing.
On Thursday, PHOTOPIA opens as a marketplace first for the trade audience, where new impulses are generated and which invites with product trainings, panels and conferences to talk and create. Renowned speakers discuss current challenges in the imaging industry as well as trends and future topics such as artificial intelligence and inspire the trade audience with their concepts in the long term.
Creative spaces for the enthusiastic community
PHOTOPIA is also a magnet for the public, where the enthusiastic photo and video community will be flocking to the trade audience from Friday to Sunday. The diverse program offers professionals, hobby photographers, content creators and YouTube users concentrated inspiration and numerous formats for exchange, meeting and networking. Under the umbrella of the PHOTOPIA Academy, workshops and photowalks invite participants to learn new techniques and foster their own creativity. On two stages, the festival presents a lineup with the "who´s who" from photography, videography, art and social media.
The first-class exhibitions and installations, staged in containers on the exhibition grounds and as art in public spaces, are another hallmark of PHOTOPIA. The artistic offering is rounded off with live photo shoots, award ceremonies, dance acts and legendary festival parties.
Imaging in all its facets
PHOTOPIA presents exciting retro trends and significant developments from the colorful world of imaging. Virtual and augmented reality, for example, creates surprising experiences for visitors by linking the real world with the virtual world. Other highlights for the public will be evident in blockchain technology, as well as AI, Metaverse and NFT, which will be showcased at PHOTOPIA. At Slow Photography, one of the hottest trends in photography, the active photography scene meets in a kind of analog circus.
One day before PHOTOPIA, the ImagingExecutives@PHOTOPIA conference will kick off with top-class guests. On B2B Day, the Beyond the Photoverse congress is on the agenda, and the three-day Creative Content Conference, which starts on Friday, will offer a top-class as well as inspiring program for everyone professionally involved in content creation, photography and video.
Thursday 10 a.m. to 6 p.m. (for the trade audience*)
Friday and Saturday 10 a.m. to 6 p.m. and Sunday 10 a.m. to 4 p.m.
*Trade visitors e.g. from retail, purchasing, distribution and professional photographers
Tickets are available in the online ticket store at the regular price of 25 euros, reduced for 15 euros (pupils, trainees, students, senior citizens, people with disabilities). Admission is free for children and young people up to and including the age of 15.
More information at www.photopia-hamburg.com. If you want to stay up to date, the best way is to follow PHOTOPIA on Instagram, LinkedIn and Facebook.