FESTIVAL OF IMAGING

As a supporter and partner from the very beginning, we are particularly pleased that PHOTOPIA is gathering the imaging world in Hamburg for the third time to celebrate the fascination for images together. It is already a jour fixe for the entire industry and all fans of photography and videography. PHOTOPIA 2023 was fuller, more inspiring, more creative and more international than before. We welcomed many enthusiastic fans of our brand to our 800 square meter Experience Area and "experienced" photography and videography together with them. We are already looking forward to PHOTOPIA 2024.

Due to the increased number of visitors compared to last year, we are very satisfied with the development of PHOTOPIA. In particular, the high number of trade partners at the B2B Day was very pleasing and we had a lot of good discussions. The focus was on our new flagship, the GFX100II medium format camera. In addition, our new Instax Pal was presented for the first time at the show, which was extremely well received, especially by the young audience.

PHOTOPIA has clearly emerged as the leading event for us and for the industry. We are very satisfied with the third edition of PHOTOPIA, both with the significant increase in visitors in general and with the quality. There was a noticeable number of content creators and young agencies visiting our booth. We are also pleased with the increased number of European guests, also from Greece, Austria and Switzerland. The greatest interest was in our workshops, which were completely sold out, new products, the Academy Program and the Leica World. The exhibition by Esther Haase and the stage talks with female Leica photographers were also very well received by the public. Against this backdrop, it was the right decision for us to significantly expand our booth and the positive impact will mean that we will definitely be there again in 2024.

Congratulations to PHOTOPIA for another successful and exciting Imaging Festival in Hamburg. Sony is proud to have been able to accompany the event and its positive development from the very beginning. Also this year we presented our new products and innovative technologies in the photo and video sector to a wide audience. With the consulting at the booth and the live talks on the PHOTOPIA stage, we were able to meet the interest in the area of content creation in particular. For next year we are looking forward to even more enthusiastic visitors!

We are very satisfied, we reached our target groups. Super for us is the mixture of the audience. Everyone - from young to old - was on site. We will probably be there again next year.

Our decision to go to PHOTOPIA with our partners from Polaroid, GoPro, GoView and XGIMI was the right one. Both trade audience and end consumers were enthusiastic about the great staging.With the possibility to try out the new Hero12 Black from GoPro right on action at Container Running was also a unique experience for many visitors. We congratulate the organizers on a successful event!

With the MeetFrida Art Foundation, we are purposefully exploring new avenues to give artists* new visibility and reach out to people who previously had few connections to art. PHOTOPIA is tailormade for this, because discovery and experience is also part of our DNA. For the festival, we curated the hybrid exhibition "current/s" with seven women artists. Visitors loved the MeetFrida monkey and were delighted to discover the AR Gallery on its paw. And also the STREETSIDE GALLERY exhibition, which will be on display at Hamburg Messe until September 2024. We are very much looking forward to the next PHOTOPIA!

We are overwhelmed by the turnout and interest that PHOTOPIA visitors have shown in the topic of AI. Like most industries, film, image and photography will be significantly transformed by the integration of this technology. At AI CENTER, startups at the forefront of AI research and development showcased their groundbreaking applications. From AI-powered image processing and deep learning algorithms to automatic image recognition and curation, AI will help shape the future of visual content creation and consumption.

AI Center at PHOTOPIA proved to be a fantastic platform for us to introduce Photomyne to a wide audience, receiving valuable feedback and engaging in thought-provoking discussions with attendees. During the event, we had the pleasure of connecting with various AI-focused companies, as well as identifying potential partners whose collaborations could open new doors for us. We extend our heartfelt appreciation to the outstanding AI.HAMBURG team that warmly hosted us, ensuring our participation was both enjoyable and productive.

Our presence at AI Center was a complete success in every respect: we made many contacts, be it with new end-customers for our product, potential business partners or media representatives. The interest in detailed explanations and technology demonstrations was huge. We also enjoyed the atmosphere very much. Together with the organizers and other AI companies, a great sense of community developed over the days, because ultimately we were all pursuing the same goal: creating business solutions based on AI that make photographers' lives easier.

With its unique overseas container concept and a very broad range of supporting events and lectures, PHOTOPIA has once again presented itself as an evolved, creative imaging festival and we would like to expressly thank Messe Hamburg and the PHOTOPIA team for their great commitment. We are very satisfied with the course of PHOTOPIA and our expectations were exceeded, as the response from visitors and dealers has once again increased significantly. But the most important thing is and remains the direct contact and exchange with the Nikon community, the professional and amateur photographers and the younger "up-and-coming photographers". The press and our dealers were also much more present on site. The interpersonal component is and remains enormously important for all involved. Technical discussions among photo fans or with representatives of their favorite brand simply promise a different depth and convey a stronger sense of community. In this respect, we are looking forward to PHOTOPIA next year.